Dynamics 365 Self Service Portal – To Manage Dynamics Operations Better

Self-service is the future of customer service, and businesses have started realizing it. Gone are the days where customers would have to call or email companies to register their problems and follow up on them until they are solved. Instead, businesses today look for customer service solutions that endow their customers with more flexibility and enhance their experience. Similarly, companies are also on the hunt for ways to automate their employee management and reduce dependency on emails, calls, or other manual processes.

Dynamics 365 Self Service Portal - To Manage Dynamics Operations Better

All in all, companies want to give their customers and employees the option of self-service. And for that, they need a self-service portal. When customers and employees get the solutions to most problems themselves, it won’t only help speed up the process but also reduce the burden on support agents.

In this post, we are going to talk about the self-service portals for Dynamics 365. By the end of this post, you’ll be clear about Dynamics 365 self-service portal and its importance. You’ll also get an in-depth knowledge of both the Dynamics 365 customer self-service portal and the Dynamics 365 employee self-service portal separately in detail.

So, let’s start with the basic overview of the Dynamics 365 Self Service Portal.

What Is a Dynamics 365 Self-Service Portal?

A Dynamics 365 self-service portal is basically an interface like a website or an app that contains information and resources to enable users to find solutions and resolve issues. Be it a Dynamics 365 self-service portal or any other CRM portal, the primary role is to help users cater to most of their common needs without any manual intervention. A self-service portal complements an organization’s service agents and shares their workload.

A self-service portal is great that saves both time and money for an organization. When human resources get more free time, they can think of better and innovative ideas, work on more complex problems, and help the company grow. It can also help you build a community to teach customers new skills.

What Is Dynamics 365 Customer Self-Service Portal?

As the name suggests, the Dynamics 365 customer self-service portal helps organizations provide a self-service option to the customers. There are also features for assisted service scenarios present in this portal.

Here are the resources that a Dynamics customer self-service portal provides to help resolve issues.

Knowledge Articles

The Knowledge Base articles benefit an organization by reducing the volume of logged cases and complaints. This is because customers can find answers to their questions in the knowledge base in the portal. It also helps improve customer service and satisfaction levels as they don’t have to go through a long process of generating a support ticket every time and waiting for it to close.

Forums

Forums help staff track customers’ problems, and your staff takes part in giving answers to those problems. When the staff answers the questions over a long time, they all pile up and create a public archive for reference for all the others with the same problems.

Support Cases

Cases allow customers to submit support cases. It is one of the most important features and provides an organization a way to converse and interact with customers. The main benefit is that customers can always reach the customer support team if they don’t find anything relevant to solve their problems in knowledge articles, videos, or blogs. This way, they don’t feel they are by themselves and can always get in touch with the right support agent.

What Is a Dynamics Employee Self-Service Portal?

A Dynamics 365 Employee Self Service Portal provides organizations with a way to assist employees to find specific human resources, access the company’s relevant information, and resolve employees’ issues easily.

The resources to help resolve issues of employees are as follows:

Knowledge Articles

This is also similar to the one in the Dynamics customer portal. The difference is that it contains information that concerns employees rather than customers. Knowledge articles contain general company information, procedures, rules and regulations, policies, emergency procedures, and other relevant information.

Forums

The Forum functionality works in the same way as it does in the customer self-service portal. However, the discussions here are about topics related to employee self-service. Besides, it may also contain general topics, company’s goals, announcements, opinions, etc. These are mostly the topics that employees can access anytime and participate. However, there is a difference. The forums in the employee portal are accessible for only the internal staff.

Support Cases

Here, employees generate support cases for issues they face in different things like filing ITR, calculating salary, leave-count error, system breakdown, etc. The cases are mostly around the issues that customers may face at times while working in an organization. Based on the support case type, the concerned team takes the appropriate action.

For instance, if A generates a case that their system has crashed, the IT department gets back to the employee and helps them fix the issue. In the same way, if there is any issue concerning leave miscalculation or general query, the HR department mostly takes care of it all.

How Does a Dynamics 365 Self-Service Portal Benefit?

Coming to benefits, a self-service portal helps solve customers’ problems proactively. This helps increase their trust in your brand and win loyalty. When they get information beyond simple answers to their questions, it helps them know more about your products and services. A portal also helps boost site traffic with a custom knowledge base. You can encourage your customers to use your portal by inserting the link to your blog, FAQs, etc. A Dynamics self-service portal also allows users to personalize their accounts. Whenever a customer or an employee logs in, they can get their name, profile photo (or custom avatar), and curate content on their home page. This helps the users get only the relevant information they need and save their time, engaging them further.

A Dynamics self-service portal also contributes to the enhancement of productivity of customer service agents. At times, support agents are swamped with so many redundant questions or queries that they fail to focus on bigger issues. A portal frees them up to dedicatedly solve major issues, unlike small redundant queries, and focus on the big picture. The proper utilization of their time in this way brings more productivity to your business.

When you can improve the customer support experience, it is sure to boost your overall sales. The satisfied customers will return to your store for future purchases and contribute to increasing your repeat purchase volume. Over time, these repeat customers will also help you gain more customers through word-of-mouth publicity.

Coming to other advantages, you can offer 24/7 customer support that runs day in and day out for your customers. How? As support agents work in shifts, there may be some non-working hours when your customer may not get the service they need. However, if you have the customer portal, the customer can easily log in and find out the solution to the problem – especially if it is self-solvable. Similarly, an employee can access the information relevant to them at any time irrespective of office hours.

A Dynamics 365 self-service portal also helps you enhance your content management. You can track customers’ and employees’ queries, questions, etc., and update the content accordingly. For example, you can revise your FAQs, documentation, manuals, etc., for customers to refer to. You can also include informative visuals and videos to cater to customers more engagingly.

Moving forward, the overall expenses of customer support go down. This is because calls, faxes, emails, etc., may require you to invest more money and effort. Unlike this, a portal helps address the most common queries and questions of customers. This helps reduce the volume of calls, emails, etc., to serve customers and brings down the total expenses significantly.

A self-service portal also helps level up social media visibility and outreach. If you have multiple social media accounts, you can increase your interactions with customers on your accounts. You can also participate in various forums relevant to your industry and answer their questions. Through all these social media channels, you can redirect your target audience to your portal. This way, you can get more visibility and social media outreach that can be good for your brand-building.

So, if you want to build your customer self-service portal or employee self-service portal, our portal solution can help you out.

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CRMJetty – Your Right Portal Development Partner to Build Your Portal

Now that you have understood how a self-service portal can help your organization grow, now is the time to develop one for your organization. However, while building your portal from scratch may sound attractive, it may not be feasible – especially if your business is in the nascent stage. Well, there’s a way out of this situation – a launch-ready portal solution.

Our Dynamics 365 portal solution helps optimize your business operations and improve customer relationships. It provides you with the following benefits:

  • A unified space where you can interact with your customers and channel partners.
  • Provides self-service support to customers in a hassle-free manner.
  • Helps provide more flexibility to manage operations on the go with a phone.
  • Enhances security by providing role-based access.
  • Helps build an efficient sales pipeline to shorten buyers’ cycles.

We also provide configuration freedom for entities like cases, knowledge base, appointments, invoices, documents, forums, hierarchy management. If you also need a full-fledged Dynamics 365 self-service portal exclusively built for your business, we can do it for you. Our developer team can collect the portal requirements, build a development roadmap, and proceed. It also gives you iterative updates on the progress in development, and once it is ready, the QA team checks it. If it finds it all ready to enter the market, we hand it over to you for your business. We can also provide repair and maintenance services for your old portal to make it future-ready.

So, let’s get your portal off the ground right away.

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Source : https://www.crmjetty.com/blog/dynamics-365-self-service-portal-manage-operations-better/

Salesforce Case Management Best Practices to Follow in 2021 and Ahead

For any organization, there are various aspects that you need to take care of. And support service is an important one among them. When it comes to IT support services, case management holds great importance.

Salesforce Case Management Best Practices to Follow in 2021 and Ahead

What is Case Management?

Case management (also referred to as a ticketing system) is a vital aspect of an IT organization. Case management involves providing customer service by handling the cases (or tickets) that customers generate.

Case management happens when a customer encounters an IT issue or requests an IT service. The support staff then uses the case management software to optimize the customer experience throughout the resolution process. The IT support team takes care of critical case management key performance indicators (KPIs), including response time and resolution times. The service team may also need to maintain a knowledge base to compile common issues and reduce resolution time.

Case management is important for an organization because inefficiencies in case management cause unprecedented service downtime. The mismanagement of cases causes unnecessary escalations, which can increase support costs for the business. It may lead to reduced ROI and profitability. To add to that, delays in case resolution can also impact customer satisfaction levels.

Salesforce is a popular CRM out of various CRM systems due to ease of development, scalability, and customization. If you are a Salesforce-based business owner and looking for Salesforce case management best practices, you are at the right place.

This post will guide you through the various practices you can adopt for Salesforce case management and make it efficient.

So, let’s start.

1. Encourage Self-Service to Avoid Overload

Digitally smart people today seek solutions to their problems before they get in touch with the support team. So, you can also encourage them to solve some minor problems themselves by providing a fully comprehensive knowledge base.

Yes, a knowledge base is crucial for any organization because customers can refer to it for common issues. They can read articles, FAQs, etc., and watch video tutorials to answer their common queries. This prevents unnecessary creation of cases by them which helps reduce the burden on your Salesforce case management team.

It is also essential to keep updating your knowledge base. Keep analyzing the most common issues, compile them along with the steps for their resolution, and keep them in the knowledge base.

2. Set the Priority of Cases – Rightly

Organizing and prioritizing cases is as important as solving them. Have a proper grading system to organize your cases according to urgency. There are two common models of grading that organizations use.

  • First-in-First-Out People also call this model the “first-come, first-served” model at times. In this Salesforce case management model, the support team handles cases in the same order as the customers generate them. First case first, second case second, and so on.

  • Pick and Choose This model, “Pick and Choose or VIP,” is where the support team handles customers’ cases based on the case’s urgency.

Based on your requirements, you pick and stick to one model. Alternatively, you can switch between both models if required. No matter which model you pick, your ultimate aim should be to make your customer support 100% satisfactory for end customers.

3. Always Track Salesforce Case Management Progress

Without staying abreast of your Salesforce case management progress, you can’t determine the success rate. Therefore, keep track of all the cases that customers create and monitor their status regularly.

For better clarity, segregate your cases into different categories based on the stage they are at. Typically, the cases can be:

  • New/Open
  • In Progress
  • On Hold
  • Closed

Work out and follow consistent criteria to classify any case in one of the above four categories. Also, make sure that a customer doesn’t generate a case twice to avoid duplication and unnecessary effort.

4. Utilize Case Information to Grade Urgency

There should be a way to grade the case urgency according to the information provided. The team should check for the customer’s contact information, the description of the issue and assess its effect on the customer’s business. All this information can help you gauge the urgency of the case and grade it accordingly.

Developing a standard procedure to analyze and determine ticket urgency helps ensure that the support team aligns priorities with the customer’s needs.

5. Prevent Junk Emails

Don’t let junk emails enter your help desk. This is because junk emails can be a big problem for the support team, and filtering them manually can be time-consuming.

Sometimes, due to these junk emails, there can be instances that your team overlooks actual cases that may need a timely response. To avoid this kind of problem in Salesforce case management, there should be a mechanism to eliminate the need for manual filtering of junk emails. There should be a way to configure spam filters for the support desk.

6. Streamline IT Service Request Validation

Before your IT staff start working on any case or request, validation is a must. Validation has different components, which include:

  • Ensuring that the support agent who passes the case to the IT staff is authorized to do so.
  • Ensuring that the end recipient of the service genuinely requires the service requested.

It is, therefore, advisable to have one or two persons who validate the case a user generates before sending it to the IT support staff. The department heads can help analyze the cases and determine whether they are self-solvable or not.

Accordingly, they can pass it on to the staff or pass the relevant information link to the customer to help them solve the case themselves.

This won’t only prevent unnecessary overload of cases but also make Salesforce case management faster and better. The team will be able to focus more on valid cases that genuinely need intervention.

7. Avoid Lengthy Email Conversations

Try to collect as much necessary information at the time of the creation of a case. It will help avoid lengthy email conversations after your customer creates a case. You can use a portal or case management software to configure request templates to ask customers all the relevant questions when creating the case. This will help back-and-forth conversations with customers over the phone or via email and speed up the process.

8. Segment Your Cases Well

The better an organization segments support tickets to meet SLAs constantly, the better is Salesforce case management. When you segment cases accurately, it helps ensure that incident reports, service requests, etc., about a particular technology or the customer journey stage, reach the most qualified person.

In other words, you should categorize the routing of cases based on their type. For instance, you can route hardware problems to your hardware team and software problems to your software team. If there is any service inquiry related to billing, shipping, etc., you can route them to the logistics team. Whichever way you segregate, there should be the ability to grade support requests with segregation. The lesser the first-response time, the better is the customer engagement.

9. Stay Proactive to Avoid Unwanted Escalation of Cases

There is a need to avoid the escalation of cases to a higher support level. This is because it increases the overall cost of case resolution. Hence, be proactive and keep a check on the tickets that are approaching Service Level Agreement violations. Sometimes, case escalation may also happen if your team unintentionally misses a case and the deadline to solve the case is about to approach.

So, make sure that your IT support team doesn’t take too long to resolve the more minor cases, don’t miss any cases, and escalate tickets only when genuinely required.

10. Create a Proper Support Workflow

Define a proper support workflow – a system that describes how the support staff should handle new cases as the customers generate them. A support workflow gives a predictable set of steps that the support team can follow for Salesforce case management and tackle different cases. It also helps manage customer expectations in regard to how you handle cases.

11. Follow the Data and Track KPIs

Take care of service metrics also known as Key Performance Indicators (KPIs). You should measure the KPIs including average response time, overall resolution time, average overall Salesforce case resolution time, case escalation rates, and self-service usage rates.

12. Empower Your Support Staff

Last but not the least, empowering your support staff is vital. You should equip your team with the right tools and technologies to help them streamline Salesforce case management.

Maintaining a knowledge base, handling cases, compiling reports, etc., centralizing them all can help. This is where a Salesforce customer portal solution comes in handy.

If you also want to remove bottlenecks in your Salesforce case management and make it seamless, our Salesforce customer portal solution can be the right fit.

CRMJetty – Your Smart Salesforce Customer Portal Development Partner

Now that you know how Salesforce case management is an integral part of the Salesforce organization, it’s time you revamped it. There are various Salesforce case management best practices, as we elaborated above.

If you are looking for a feature-rich customer portal to help you optimize your business operations, CRMJetty has got you covered. Our Salesforce customer portal is a scalable and secure customer portal solution for Salesforce. This can help you surmount all your productivity challenges in Salesforce case management.

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Following are the highlight features of this portal that can elevate your operations.

  • Drag & Drop Builder – With the drag & drop functionality, you can personalize your portal easily by dragging and dropping templates, layouts, and other portal components. There is no need to write a single line of code to change and personalize the portal’s appearance.
  • Multi-Language Support – The support for multiple languages helps you translate your portal content into various languages for customers from different regions across the globe.
  • Role-Based Access – When you have different users from different departments who need information, role-based access can ensure security. You can assign roles and permissions to various portal users and grant them access to info as per your assigned roles.
  • Real-Time Synchronization – With real-time synchronization between the portal and Salesforce CRM, you need not change anything in two places separately.
  • Easy Flow of Information – You can leverage the on-demand exchange of information between CRM and the portal without any hassle.
  • Enhanced Customer Engagement – You can send emails and notifications to your users and customers to keep your customers informed and retain their engagement.
  • Reduced Operational Costs – It is an easy to configure portal where all the entities are managed centrally. This, in turn, lowers your operational requirements and cost.
  • Mobile-Friendliness – Be it you or your users, mobile-friendliness enables both to access anything they want on the go.

Besides providing a ready-to-integrate portal for Salesforce case management, we also provide customization and custom development services.

With 14 years of experience in portal development, we can build a portal exclusively for your needs. Our development team can gather your requirements and figure out how to cater to them. If there is no need for heavy customization, they can customize our portal to fit your business. If the requirements are way too different, we can build a roadmap for your portal’s custom development. Our team starts development, gives iterative updates to you, and comes up with the final product after accommodating all the run-time feedback. After that, our QA team tests it to confirm that it is ready to hit the market. Once we hand your custom portal over to you, it’s ready for your use for Salesforce case management. We also provide limited-time support to help you get familiar with features if you request.

Let’s get started to smoothen your Salesforce case management.

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Source : https://www.crmjetty.com/blog/salesforce-best-management-best-practices-follow-2021/

All You Need to Know about Channel Management Process

The channel management process is a cost-effective way to expand a business globally by partnering with aligned organizations to sell your products and services. The channel management process involves some level of control over the performance of an individual or team as your partner. While managing these channels, there may be some challenges that your business may face to ensure a mutually beneficial relationship.

All You Need to Know about Channel Management Process

If you are also a business looking to manage different channels, this post will walk you through the common challenges in the channel management process. You’ll also learn how to overcome those challenges in an effective way.

Challenges of Channel Management Process

1. Channel partners are companies, not individual persons. While talking of management of employees, consultants, or contractors, there is some control over people. However, when talking about managing channels, the level of control is comparatively much lower. This is because it is an indirect sales force, and channels are companies instead of people. Although those companies consist of salespeople, technical people, and marketing people., the companies are entities rather than individuals. This implies that the amount of complexity involved is huge.

2. In the case of a direct sales force, there is a hierarchy. Channel partners don’t report to vendors. There is a manager who may report to a VP in a company, but with a channel organization, it is not the same. This is because there is a company reporting to a channel account manager or partner business manager in channel organizations. This reporting relationship is indirect, and if some partners fail to perform over one or two subsequent quarters, they don’t get fired immediately. They sometimes may miss incentives, but firing doesn’t take place as immediately as it would while managing a direct sales force.

3. Channel partners, at times, have their own sets of priorities. These priorities may not align with those of vendors. If a vendor tries to promote a particular product or penetrate into a specific niche market – say, manufacturing or healthcare or any other, your partner may not find it valuable.

4. Different types of partners require different engagement models. Some partners sell to small-size businesses, some to mid-market organizations, some to enterprises, and some others to a combination of two or more segments. For an organization to align with various partners’ needs, there is a need to have appropriate programs that require a significant level of thinking and homework. Further, there are also differences in relationships based on revenue each channel partner gives. Sometimes, vendors tend to give more importance to the partners who yield more revenue than to those who yield less revenue. Aligning the suitable level of resources with high-velocity and high-volume partners and low-velocity and low-volume partners is complex.

5. By and large, financial motives drive a partner’s loyalty. Like in a startup environment, where a belief or cause of inspiration motivates people, the prospect of financial gain drives the relationship in the end. As the expectations change or the path toward the financial gain is not clearly defined, it can cause friction and complexity.

6. A channel partner’s success depends on the competencies in an ecosystem. Chances are rare that a partner – especially in the technology or solution domain – sells only one product. For instance, if a partner sells to the construction industry, technology sector, or manufacturing, the partner may have two, three, or more vendors. A partner’s competencies play a crucial role in determining its interest in a particular set of solutions. Understanding those interests and aligning with those competencies is critical and complex.

7. Forecasting is very tough when it comes to running large businesses. One of the toughest challenges in the channel management process is developing sales forecasts, especially when a company is in its nascent stage. In cases of a revenue business like a retail or franchise business where the revenue doesn’t change much every quarter, predicting demands within a few percentage points is easier. However, if the economy is in distress or some particular product categories are growing faster, working with the partner base to come up with an accurate forecasting model can be one of the major challenges. This is where understanding different types of partners and their sales velocities holds importance. Without proper systems and processes in place, businesses may find it extremely challenging to develop these forecasts.

Solutions to Overcome Challenges in Channel Management Process

Now that you know the major challenges that businesses face in the channel management process, let’s look at the solutions to help you overcome these challenges.

1. Structured Channel Program – Every company requires its channel program to be structured. It should not be just a single program but a set of programs aligned behind different types of partners based on their verticals, competencies, sales mix, locations, etc. Developing a channel program as per partners in a systematic way can help reduce waste and friction between both parties involved as you try to grow your business.

2. Ease of Doing Business – Ease of doing business is a major factor in channel management on both the partner and vendor sides. Often the account manager spends more on-time fielding emails, phone calls, etc., from partners. Therefore, it is important to address this problem through a proper structure. When larger organizations acquire smaller organizations, they tend to roll the acquired organization into their existing structure. Even though this integration may look even on the surface, supporting infrastructure may be falling apart on the inside. This may lead to the failure of the merger. This is why a proper structure to optimize the acquisition is necessary in place beforehand.

3. Systems for Partner Relationship Management and Partner Marketing Management – Businesses should deploy structured partner relationship management and partner marketing management systems. With a proper partner portal in place, a business can realize significant returns, reduce labor costs, enhance ease of doing business, and increase the efficiency of partner management.

CRMJetty – Your Key to Managing Channel Partners Effectively

If you are looking to overcome the challenges in channel management and streamline your channel management, our partner portal can help you with that. Our portal is a ready-to-integrate portal solution that you can always configure as per your business logic. It has some features that make it an ideal partner management solution, as below.

1. Lead Management

For businesses with a high volume of incoming partnership requests, our portal helps make workflow smooth. It helps create a workflow as per your business logic and automate the process of management of partnership requests.

2. Role-Based Access

Providing access to CRM entities is crucial for any business. But there is a need to restrict access to different CRM entities as per the type of the user. Using our custom partner portal solution, you can decide to provide role-based access to your different partners and their team members to enhance security and streamline operations.

3. Sharing Confidential Business Data

There are certain product installation videos, lists of use cases, and several other types of confidential data that you would want to make available to only a small group of confidants. A partner solution can help you make that possible and provide confidential data to only certain users.

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4. Purchase & Invoicing

While entering into a channel partnership agreement, the end goal of any partnership is commercial benefits. Whether it is enabling specific discounts for partners, generating POs and invoices, or generating payments, you can manage it all using a partner portal solution.

5. Security

Using our services, we can build an Online Partner Portal for your business that is an extension of your CRM. Alternatively, you can choose to develop a web-based portal independent of the CRM. Either way, the database remains on your servers, and your security remains intact.

We are a CRM consultancy with over 14 years of experience in portal development solutions for various leading CRM systems, including Suite/SugarCRM, Salesforce, etc. Our development team follows two approaches – launch-ready portal solution integration and custom development.

First, our team gathers your portal requirements and analyzes them. If they don’t differ much from our portal’s features, our team provides you with the ready-made partner portal that we have. If your portal requirements require slight customization in our ready-to-integrate portal, we do that for you and provide you with the final product. If the product you require is largely different from our current product, we also adopt a custom-build approach to build a portal exclusively for your business. We keep giving you updates on the development throughout and test the final product for market readiness. Once everything is fine, we roll out your partner portal to you for your final use.

So, get your partner portal ready and streamline your channel management process right away!

Manage Channels the Right Way

Source : https://www.crmjetty.com/blog/all-you-need-know-channel-management-process/

Latest Trends and Must-have Features of Real Estate Portal

According to a survey by global statistics consolidator Statista, real estate website visits were more than 120 million times each month. Another study, according to a 2019 National association of Realtor’s profile of home buyers and sellers, states that 52% of buyers purchased on the internet. To put this in perspective, only 29% found the home they bought through their realtor, and 6% from a yard sign.

Latest Trends and Must-have Features of Real Estate Portal

The dynamism and interactive nature of the web have influenced every possible business domain. This includes the highly competitive real estate domain as well. The real estate industry has seen both individual customers and businesses line up to buy, sell, rent, or lease properties online.

On the other hand, customers have become increasingly techno-savvy as well. They are choosy and require multiple options as far as seeking information from online sources is concerned. Property portals come to the rescue of real estate firms and help them address the requirements of both the customer segments.

A robust and trendy web portal can help you stay competitive. Your property portal should be highly engaging, SEO friendly, and feature-rich to address the needs of both buyers and sellers. In this article, we are going to discuss certain important features that a real estate portal must have to meet the competitive edge in the current market. Without further ado, let us begin:

I. High-definition Display

Pictures speak louder than words. They’re easy to understand and friendly to the ears. Especially when it looks like your next dream house. It is the first thing that buyers scan through. Therefore, you’ll always benefit from using high-quality images.

Good images help gain the confidence of prospective buyers. The importance of proper, relevant images can emphasize that graphics are easier to browse through than reading long descriptions.

Therefore, your real estate portal must store, save and display high-definition images. You should make sure that different dimensions and parts of the property are visually represented through high-quality visual media.

II. Comprehensive Listings

The property portal you choose should have extensive listing features. Make sure you view every detailed listing with the template for your property page. Your listings are the direct reflection of the best features and amenities. You can ease your listings and make your properties more visible through the following two aspects:

Flawless Navigation

Flawless navigation is a must for real estate portals. You lose a client if your potential buyers cannot reach the listings that they might be interested in. Information scattered over the page, wrong CTA placement, menu not properly designed, and so on, contribute to failure in navigation.

The navigation system of your website will make it possible to guide visitors to their pages of interest seamlessly without having to click on various links. Make sure you get an interactive and stunning menu. The menu must be well-arranged and well-tied with menu titles and submenus.

Listing Categorization

Pick a property portal that allows you to divide your listings into various categories and subcategories. Categories help the buyers find properties faster. Implement a comprehensive categorization in terms of the type of property, the number of rooms, garage, balcony, as well as other details like amenities, etc.

III. Seamless User-Onboarding

Make sure your real estate portal has comprehensive user onboarding and management features. You must be able to add, manage and define access to various sellers, brokers, customers, and agents. Provide a simple sign-up and two-step verification process and let your users join your real estate portal within minutes.

Categorize your users accordingly and provide access based on it. You can also provide flexibility to your users and let your brokers, agents, and sellers manage their profiles as they want. Let them add details like name, contact information, properties, documents, and more.

IV. Omnichannel Communication

Omnichannel communication simply means providing multiple options to your buyers to reach out to you. Choose a property portal that lets brokers communicate with potential buyers in real-time through multiple ways. You can integrate a live chat option for customers to solve all their queries. You can also put contact details through various CTAs and let them communicate easily.

Having multiple channels of communication also contributes to building your brand identity. It makes sure that the buyers reach out to the brokers in one way or another, and you don’t lose potential buyers because of the communication fiasco.

V. Secure Data Management

Data management is an integral part of a real estate portal. Hence, secure handling of large-scale data is important. Handling the portal, CRM, and multiple other tools to quantify the data may result in data loss. Make sure the portal you choose provides secure data management features.

Choose a Synchronized Solution

Make sure that your CRM integrates with the portal, and you can transfer data easily. It saves you a lot of manual data-related tasks and gets seamless sync between your database and portal.

Secure Access to Everyone

As discussed earlier, make sure your property portal allows you to define role-based access to control data mismanagement. Enhance security and manage operations better with the right role-based structure and defined access privileges.

Unified Interface

A unified interface simply ensures that you do not have to switch between multiple tools while managing your property portal. Select a portal that lets you collaborate with other third-party tools from a single interface. This way you will be able to manage the real estate listing, sales, marketing, and lead funnels from a single place.

CRMJetty’s real estate portal is known for its security and seamlessly personalized workflow. It lets users perform all the operations from a single interface through a custom dashboard. It integrates with your CRM easily and allows you to add multiple roles and categories. Its extensive listing section creates a win-win scenario for both buyers as well as sellers. Would you like to take a look? Get in touch with our experts today!Request Consultation

VI. Neighborhood and Amenities Guide

The quality of life depends on the surroundings and the availability of basic amenities. Aspects like access to basic transportation services, nearest local stores, and so on make a huge contribution to the buyers’ decision-making. Therefore, adding a few lines about neighborhood areas adds more meaning to your property listing.

Whether it is a rental property or a new house on sale, buyers are always curious about the neighborhood and localities. Therefore, you must provide detailed information regarding the neighborhood, the locality, the nearby landmarks, and so on.

Also mention the quality of life in the area, and the size of the family it is best to fit for. You should always try to include all the property features and amenities for the sake of clarity. More information about the property helps the visitors decide better. Even a minor feature that might not look like a highlight of your property may attract potential buyers.

VII. Personalization

It is important to understand the subtleties of design, UX, and UI for a real estate portal. Users will not prefer your property portal if it is identical to every other portal out there. Hence, portal personalization comes into the picture.

Personalization builds a unique brand identity that sets you apart from your competitors. Therefore, your real estate portal must provide you customization features. You must be able to design templates, layouts, and components of your real estate portal identical to your website. Give your real estate portal a personal touch with ready-to-use standard design components with custom data binding.

VIII. Analytics and Reporting Features

Tracking analytics to identify the most effective marketing strategies, trends, roadblocks is important in an ever-changing industry like real estate. Look for a portal that provides a well-arranged admin dashboard. See if you can set and save quick links to widgets like recent activity, counter block, etc. for any required entity. You can also go for portals that provide customized dashboards. This way you will not have to keep switching between various interfaces and tools. You will simply be able to manage and control all entities from a single well-arranged custom dashboard.

IX. 360-Degree Entity Management

You must exercise full control over entities such as sellers, buyers, customers, properties, and so on. 360-degree entity management is necessary from both sides, i.e., your CRM as well as the portal.

User Management

You can use all the available default entities in your CRM and configure them as per your business requirements. As an admin, you must be able to manage properties along with brokers, sellers, and agents. You must be able to add, edit, delete, approve and reject properties added by brokers and sellers based on set criteria.

Allow brokers/sellers to create customized tags from the backend to manage potential buyers. Let them manage their lead data as they want, to keep a clear understanding of where they stand with a particular customer.

Media Management

Your property portal must allow your agents to add high-quality property photos and videos. They can upload high-definition 3D and VR tours to give a detailed idea about the property’s features, space, floor plans, outer space, and so on.

X. Mobile-Responsive

Since more customers use their smartphones to browse the internet, a mobile responsive site helps to reach out to customers on the go. The main objective is to let your potential customers seamlessly access the properties listed on your site from any type of device.

Therefore, it is important to get a fully responsive and engaging mobile interface that enriches the customer experience by allowing them to access the portal whenever and wherever they want.

Bonus Features

So above were the ten must-have features for a real estate portal. However, there are some other trending features that you must consider integrating with your real estate portal. These features can prove to be a bonus in building a brand identity as they’re rich with the latest digitization trends.

I. Video tours

Video tours have become a common thing nowadays. You can compile interesting videos of the properties to provide a better idea to the buyers. You can let sellers add videos of different areas of the property, a testimonial video, etc.

II. VR Features

These days virtual tours are becoming popular. It is almost equivalent to visiting the premises personally. It is a digital tour where potential buyers can see the entire property and experience it as if they’re physically visiting it. They can do all this simply by sitting on their sofa. Hence, embedding VR features into your property portal can be a plus for your real estate business.

III. Rental Property Features

You can include a listing of rental property on a real estate directory website. Make sure you provide all the necessary details that a tenant would like to know. This includes approximate apartment rent, included appliances, amenities, and whether they’re supposed to pay extra for certain facilities.

Make it more detailed by mentioning the type of tenants the home is best suited for. For example, a property with multiple rooms is suitable for big families, while single rooms are great for students.

IV. Google Maps Integration

You can integrate Google Maps along with the location details in your property listings. This way, potential buyers can track the exact location. You can also include guidelines on how to reach the place. They can also see the area surrounding the property, distance from schools, hospitals, public transport, etc.

V. Social Media Sharing

Integrate your property portal with popular social media sites such as Facebook, Twitter, Instagram, etc. These links can help your site visitors share property information and listings to their social media profiles. As more people share it on their social media, the popularity of your property portal and real-estate website increases. This helps your site to garner favorable search rankings as well.

Ramp Up Your Real-Estate with Latest Digitization Features

Property portals have, without a doubt, become the most popular home search method. A well-crafted property portal can bring lots of opportunities for your business. And only experts can bring together a well-crafted property portal.

With 14+ years of experience in portal development, we bring you CRMJetty’s real estate portal. It is a one-stop centralized solution that overcomes all real-estate challenges and caters to B2C and B2B businesses. It is embedded with multiple trending features that help you solve problems like scattered information, mismanaged task flow, inefficient communication, and dispersed databases that seem to hinder the current real estate industry. Innovate and adapt synchronized technological solutions. Let’s get in touch.

Request Consultation

Source : https://www.crmjetty.com/blog/10-must-have-property-portal-features/

How Different Industries Use Dynamics 365 Portal

Managing and maintaining records is always a tough and tedious task. But as the saying goes, ‘There is always a solution for each problem.’ Here, a Dynamics 365 portal is a solution that can resolve all of your small or big business problems.

From gathering engagements to analyzing progress or managing inventories to track a shipment process, every work is possible to manage by a single portal. It is a combination of ERM and CRM applications. Here are some industries that benefit from portals.

1. Education Industry

Education is not limited to only classrooms. Right? Now, we have shifted to online education. And we know how hectic it has become to manage everything online. So, to make the online student-teacher interface more easy and manageable, portals came in. They provide individual dashboards for each student to view their assigned projects, results, exam dates, information of courses and notes.

Teachers can access features like tracking students’ progress, conducting online exams, sharing enotes, etc. Faculty can conduct quizzes, online debates, and other fun activities to engage students in learning. From new or small schools to well-known schools, this portal is helpful for all. Admin can access the stats and information about students and staff both. They can have a glance at the growth graphs of every student and faculty member.

2. Hospital & Health Industry

Almost all hospitals have applied virtual consulting. Through this, doctors can attend 5 times more patients daily than regular patient check-count. They can plan their schedule and upcoming meetings with ease. Home consultancy makes the process of treatment more convenient for both – patient and the doctor.

Patients can view their health history anytime, anywhere, through easy logins in Dynamics 365 customer portal. They can fill the forms online and even upload necessary documents. Booking an appointment is just a click away. Patients can make hassle-free and secure transactions too. Portal ensures complete security of every data and sensitive details. Accessing diet charts, medications, report results, overall health analysis, and what not is possible through a single login. Handicare is a leading example of this.

3. Restaurant & Hotel Industry

Having more than one restaurant or hotel always turns tricky at some point. Relatable? The major problem is the lack of managing records on different systems. To solve that, Dynamics 365 portal provides a one-stop solution to streamline all the restaurant operations. Staff can manage their shifts, priority tasks, leaves, and everything from their login area. Customers can book the table, order food, manage loyalty programs, etc., from their space. Whereas, admin can manage every activity of staff and customers. They can view all the ongoing tasks, pending, etc. Every change they do from inventory to orders will be automatically updated in the CRM. TGI Friday’s makes the correct example for it by using the portal to manage their more than one restaurant.

4. Construction Industry

Construction work requires both machine and man-management. To manage both, it requires necessary resources for technicals and communication. With the help of the Dynamic 365 portal, each employee has access to the portal. They can register an issue via the portal directly; they don’t need to call or wait for a meeting. This works as a rapid issue solving technique. The admin can save all the blueprints and documents of the employees in a safe file by simply uploading the digital copy of it in the portal. Real-time dashboards provide graphs of employee work hours and efficiency. MacDonald-Miller Facility Solutions is the best example of it.

Conclusion

Dynamics 365 portal is fully customizable, according to your requirements and budget. It is always beneficial to be one step ahead in any industry, especially when it comes to technology. Upgrading your way of managing can turn the tables. With 0 error efficiency, this portal can help you with all the logbooks and record books.

Source :

https://www.sooperarticles.com/technology-articles/software-articles/how-different-industries-use-dynamics-365-portal-1809187.html

Your Full Guide to Customer Relationship Management Strategy

CRM stands for Customer Relationship Management. It refers to all the technologies, tools, and strategies that businesses use to gain new customers and retain existing ones. It also refers to the technology or platform that helps a business achieve optimized sales and business processes.

A customer management strategy typically includes a lot of things. They comprise goals to enhance sales and ROI, create long-lasting relationships with customers, and boost customer retention.

Overview of CRM

Some businesses still maintain spreadsheets, inboxes, etc., to track customers and relationships with them. However, as the businesses increase in size, it becomes difficult for these systems to track these relationships. This is where a CRM system comes in handy and helps strengthen a customer management strategy.

The main goal of CRM is to formulate a robust customer management strategy. Coming to what CRM software does, it stores and manages data from different sources and touchpoints. These touchpoints include email, website, live chat, phone, data entries by sales reps, social media, and more.

A CRM system helps you track name, email, phone number, websites, addresses, etc., as well as lead scoring, multiple contacts with a company, company size, current sales pipeline stage, and more. Besides, CRM also enables you to add planned and completed activities like follow-ups with prospects and replies. Accordingly, it facilitates the building of a good customer management strategy.

The database of CRM is a collection of customer-specific information and details. It includes purchase history and preferences, customers’ specific needs, and financial demographics, etc. It helps create a holistic and comprehensive view of the customer and promotes more engaging and consistent interactions and strategies.

Out of several different functions, contact management is one of the most important and core functions of a customer management strategy. And CRM helps you manage and store every piece of information related to contacts, including leads, business partners, vendors, etc.

How Does CRM Function?

Let’s understand how CRM functions with the help of a real-life scenario. Later, we’ll walk you through all the functions that CRM performs.

Suppose a person is looking for a brand new smart TV at home. They land upon an electronics retail, installation, and repair company’s site. They fill in a form with details like name, address, name of the model, model of TV they want, and other relevant details. All this information goes into the CRM of the company. Now, this person is a potential lead for the company.

If this person also looks for other related systems like a home theatre system on the site, the company considers them a potential customer. When there is an opportunity for sales, it may lead to auto-triggering of preset events based on the actions the visitor performs. These actions may consist of automated emails with videos and offers on home theatre and smart TVs. Or they may include follow-up calls after 48 hours or so after the visitor fills up the form.

These actions by CRM help nurture the lead and turn it into a customer. This is exactly what CRM enables.

To put it simply, a CRM system helps execute a strong customer management strategy from beginning till end to acquire more customers.

You can also say that CRM channels the company’s time and efforts in the right direction and take the most profitable action at every stage of the customer’s journey. This saves time and effort and enhances the efficiency of the company’s sales efforts.

Now that you know the basic workflow of a CRM, it’s time to understand the basic functions of a CRM.

  • Lead Management – CRM helps track a company’s leads, enable entry of new leads into the CRM system manually or automatically, and track and analyze their data.
  • Marketing Automation – CRM also offers marketing automation functionalities that help automate particular tedious tasks in the funnel. For instance, CRM can automatically send marketing emails to customers as per the times the marketers set or publish social media posts as per a schedule. Marketing automation helps keep sales leads engaged throughout the sales funnel and turn them into paying customers.
  • Sales Automation – CRM can track interactions with customers and automate some business processes involved in the sales cycle, which you require to follow leads and attract and acquire new customers.
  • Workflow Automation – CRM also helps optimize business processes by streamlining mundane workloads and letting the employees focus on more complex tasks.
  • Analytics – A CRM tool generally comes with a built-in analytics tool that provides insights that can help boost customer satisfaction rates.
  • Artificial intelligence – Some CRM systems have built-in AI capabilities that help recognize patterns automatically and contribute to successful sales.
  • Individualized customer experiences – CRM also lets a business create consistent experiences customized for particular potential customers across different marketing channels.

How Does CRM Benefit?

Before going into the benefits of CRM, let’s have a look at some stats first.

  • A CRM system increases the amount of improved customer relationships by 74%.
  • A CRM system increases the sales quota by 65%.
  • A CRM system improves the productivity of businesses by 50%.
  • A CRM system reduces the labor cost by 40%.

These stats underscore the importance of a CRM system for a customer management strategy.

The value of the CRM market is forecast to reach $113.46 bn by 2027.

Implementing a good customer management strategy with CRM has the following advantages.

1. Helps Make Pipeline Management More Efficient

As CRM lets you visualize your sales pipelines, you can easily analyze what you need when. You can view the deals that require immediate attention and those that have turned stale. With periodic monitoring of deals, you can find out the areas of concern, bottlenecks, and loopholes and eliminate them to make your sales pipeline clog-free. It also helps in better collaboration between sales and marketing teams and ensures that your sales pipeline always has high-quality leads.

2. Automates Tasks for Maximum Productivity

Businesses sometimes have to carry out different processes that may consist of several redundant tasks. A CRM system helps you automate these processes, save time, and drive more consistency.

Automating tasks like scheduling follow-up activities, sending email campaigns, and assigning contacts to a new sales rep helps eliminate redundant tasks. It helps increase a company’s productivity and efficiency as employees can direct their efforts to handle more high-level challenges.

3. Helps Build Long-Lasting Customer Relationships

A customer expects reasonable prices, high quality, and fast service from a company in this fast-paced world. They also want the products, services, and support to be tailored and more personalized.

CRM collects and stores every customer’s journey from beginning to end. By analyzing their preferences and needs, you can eventually formulate a better customer relationship management strategy. You can give them exactly what they need and gain their trust and loyalty.

4. Elevates Customer Experience with Shared Information

If a customer faces a problem with your product or service, CRM can help your internal departments collaborate and solve the problem. While your technical team can fix the issue, the customer service team can communicate the solution. This way, sharing of information and internal collaboration help elevate the customer experience.

If you are also looking to leverage the benefits of customer relationship management, CRMJetty can be your best partner. We provide a customer portal solution that you can customize to fit your business needs and launch your own in just 3 or 4 days. 

Practices of a Good Customer Management Strategy

There are several practices that you can follow to make your customer relationship management strong.

1. 24*7 Customer Service

No matter how big or small your business is, good customer service is always crucial. If you let your customers reach out to you day in and day out, it is sure to strengthen your customer relationship.

Provide your customers with different means of communication like email, phone, live chat, etc., to contact you. A self-service portal is the future of customer service, and you can build a self-service portal to help customers serve themselves.

2. Personalized Experience

Every customer has different needs, expectations, and demands. Analyze your customers’ needs and demands, segregate your customers into different groups based on their needs, and personalize your products and services. Accordingly, personalize your products and services to serve their purpose better and personalize their shopping experience.

3. Provide Access to Centralized Knowledge Base

A rich knowledge base is also an important part of a customer management strategy. By providing customers with FAQs, knowledge base articles, tutorial videos, and more through a portal, you can simplify not just their work but also yours.

4. Role-Based Access to Relevant Info

Instead of your customers having to call or email you every time, give your customers a secure log-in to your CRM data. You can segregate different users (vendors, partners, end-customers, etc.) according to their roles and provide them with secure access to your CRM.

When everyone gets instant access to what they need, it helps eliminate roadblocks and bolster customer management.

5. Provide Secured Channel to Share Documents

If your customer pays for something and wants a payment receipt, it would be better to generate it online instead of sending it offline. You can provide a secure channel to share relevant documents like contract agreements with wholesalers, policy papers, etc., online via a portal.

You can also let your vendors or distributors download invoices, pay online, and receive receipts to remove any gaps and delays in supply chains.

6. Centralized Communication

Centralized communication with different stakeholders can make it better and more efficient. Make it a point to bring all your communication with different parties on one common platform via a portal.

7. Collect and Analyze Customers’ Data

Without knowing what your customer wants, creating a good customer management strategy is not possible. Hence, make sure that you keep collecting, recording, and analyzing your customers’ data continuously to keep up with their changing preferences and demands.

Hire CRMJetty – Your Best Customer Management Strategy Partner

Now that you know the concept and importance of customer relationship management, it is time you built a foolproof customer management strategy.

If you are looking to give your customer relationship management new wings, CRMJetty can help you out. Our customer portal is a next-gen portal solution that has features like:

  • Dedicated Space: Offer a dedicated space for all your business stakeholders, including your customers, partners, vendors, affiliates, and others, to manage them more productively.
  • Custom Business Logic – Our portal is scalable and allows you to configure and personalize it as it suits your business requirements.
  • Products, Services, and Payment Gateways – Our portal allows the admin to control products, services, and payment options that customers can pick from.
  • Accounting and Invoicing – Our portal provides different business stakeholders like affiliates, partners, vendors, etc., to generate online invoices, reports, and manage accounts.
  • Easy Access – You can provide easy access to relevant CRM modules to different users, including vendors, partners, and customers, based on their roles.
  • Improved Collaboration – Our portal helps bring all the communication with your different business parties on a single platform.

Time to Set Your Customer Management Strategy Right

CRMJetty can not only give you a launch-ready customer portal but also let you customize it to fit your business requirements. We can create a web portal exclusive to your business, depending on your need.

Our development team collects and analyzes your requirements, builds a development roadmap, and starts development. We also see to it that we give you timely updates on the progress in development. Once it is ready, our quality assurance team tests it for market readiness and hands it over to you finally if everything is fine.

So, let’s join hands to make your best-suited portal now!

The Article is Originally Published On:

https://www.crmjetty.com/blog/full-guide-customer-management-strategy/

Your Ultimate Blueprint for Creating a Web Portal

A web portal is a web-based gateway that allows different parties involved in a business to access an organization’s data as per their needs and roles. With a web portal, an organization can manage data and the flow of information better and more efficiently.

Creating a web portal also helps minimize reliance on traditional ways of exchanging crucial information like calls, fax, or even emails. There are different types of web portals depending on the purpose you intend to fulfill. Some primary types are customer portal, supplier portal, partner portal, affiliate portal, etc.

People sometimes use the terms website and web portal interchangeably, but there are differences. Creating a web portal is not the same as creating a website.

While a website includes web pages that anyone can access, a web portal contains information dedicated to a domain. Unlike a website, a web portal requires you to use login credentials instead of a URL to access information on it. While a website boosts digital presence and traffic, a web portal provides relevant information to different users as per their roles and requirements to optimize business processes.

Stages of Creating a Web Portal

Creating a web portal requires you to brainstorm and plan well in advance. Before you start your web portal development steps, you should have a clear idea about who will use your portal. You should also understand that your portal should align with your business requirements and incorporate the latest trends in the web portal development process, for your industry.

Below are the four primary web portal development steps you need to follow:

1. Planning

The first stage in web portal development is foolproof planning. This stage is crucial to creating a web portal and involves figuring out a clear objective of your portal.

There are a few things you may need to consider before creating a web portal for your organization. Find out what the primary goal of your portal is and who your target users are. Also, figure out how your web portal will benefit your target users.

Once you are clear with all this, the next step is deciding on the features to include. While features may differ according to industries and requirements, there are some standard features you can include.

  • Personalization
    Personalization is an important feature that you can’t do without. By giving role-based access to different users, you can let them see only the information they need. This delivery of relevant information not only helps personalize user experience but also enhances security.
  • Navigation
    Easy navigation is the key to enrich users’ browsing experience. Therefore, make sure that you make ease of navigation your priority y while creating a web portal to make access to relevant info handy.
  • Responsiveness
    Responsiveness is indispensable in this fast-paced mobile age. Ensure that your portal is fully responsive and works properly across all operating systems and screen sizes. Consistency in navigation and ease-of-use should stay intact throughout to engage users.

2. Architecture and Design

Deciding on the architecture is of vital importance when creating a web portal. The look-and-feel matters a lot for a web portal. There are a few components to consider integrating while creating a web portal to make it more attractive as below.

  • Include varied options of communication to facilitate real-time communication with your customers. Offer live chat, chatbots, hotline, email service, etc. to your customers.
  • See to it that the font and theme of the overall web portal and individual sections are uniform everywhere.
  • Pay special focus on images. Keep them neat, high-quality, and comprehensive while creating a web portal.
  • Don’t go for either excessively gaudy colors or for too dull colors. Maintain a fine balance between them to give your portal a formal appearance.
  • Don’t forget to include a search option to take your target users’ experience to the next level.

3. Development

A web portal may be for one or more different parties and the features to integrate while creating a web portal differs accordingly.

In the development phase, some important aspects to consider are user-friendly navigation, security, placement of images, scalability, etc.

4. Testing and Maintenance

The last stage of the web portal development process is testing and maintenance. Testing helps you detect the bugs that crept in during the development process. Running multiple types of Quality Assurance tests helps iron out small issues and errors to develop completely bug-free portals.

Coming to tests you can perform while creating a web portal, there are load testing, software testing, integration testing, etc. These tests will ascertain that your portal is ready to deploy and use.

Some major factors to check before creating a web portal and deploying it are:

  • Cross-platform compatibility
  • Responsiveness
  • User experience and navigation
  • Optimization
  • Features and functioning
  • User interface
  • Quality and relevant content

If you complete the testing phase rightly, you can increase your portal users’ satisfaction with a seamless experience. This helps you grow your portal usage, strengthen relations with users, and contribute to brand-building.

After testing and launch come maintenance. It includes technology upgrades, technology migration, the addition of new functionalities, etc. It is necessary to ensure that your portal stays up-to-date and in line with the latest technology and demands.

Are you also a business owner looking to develop a portal for your business? Well, CRMJetty is the right destination for all types of portal requirements you have. We have a team of tech enthusiasts and certified developers who have over a decade of experience in portal development.

Just name the CRM you use, the portal type you want, and your industry, and we’ll build one for you. We offer launch-ready and fully scalable portal solutions for Salesforce, Dynamics, SuiteCRM, and SugarCRM. Our seasoned development team also understands that the “one-size-fits-all” concept doesn’t always work. So, they are by your side if you also need any type of customization in our ready-made portal solution to fit your business needs exactly.

Our development team first collects and analyzes your requirements, matches them with our portal’s features, and customizes the features if required. We also provide service and maintenance for your old portal to make it modern on request.

We can help you build a unique portal solution exclusive to your business from scratch in case you feel that the launch-ready portal doesn’t fit your expectations and requirements.

So, let us help you build the best portal for your organization!

Factors that Affect the Web Portal Development Process Cost

1. Outsourcing or On-Premise

This is a big factor while determining the cost of creating a web portal. Typically, outsourcing portal development costs less than on-premise development. But sometimes, outsourcing your web portal development process can backfire if you pick a less reliable platform. So, choosing the right outsourcing partner for your portal development.

2. Functions

The functions you choose to keep in your portal also determine your portal’s cost. The more and complex the features and functions, the higher the development budget goes. Some significant functions you can include are profiles, advanced search, data feeds, document management, communities, etc.

3. The Developers’ Skills

The more refined and proficient your development team is, the better your final portal will be. Even an ordinary developer can make a portal for you but it won’t have that touch of perfection. So, the more proficient the development team you choose, the higher the development cost is.

Run after quality, not after quantity.

Don’t compromise on the development team’s skills to end up paying a bigger price in the form of a poor performance later.

4. Elements to Include

The cost of creating a web portal depends a lot on the elements or components that you intend to include alongside the functions. Take note of the fact that even a simple website can be more budget-intensive than an apparently fancy site. The reason is the difference in the custom factors and elements in both websites.

The more custom elements and components, the more time it will take to develop them. Accordingly, the developers will hire a charge cost resulting in a higher development cost.

Want help optimizing your web portal development cost? We can help you with that by analyzing your portal requirements and giving you the right estimate to prevent hassles later.

Advantages of a Web Portal

A web portal is highly valuable for an organization in various ways.

First, it helps improve interaction with customers and enables them to connect with you in multiple ways in real-time. This helps boost their satisfaction level and brand loyalty.

Second, it also helps bring down the burden on your business support agents’ shoulders. Instead of manually handling different redundant queries and questions, they can focus on bigger queries and issues. This way, it can help increase their overall efficiency and productivity.

Third, it helps you streamline internal and external processes between different departments and parties. You can provide your different employees in different departments with role-based access to the relevant information they need. Similarly, you can allow external parties involved like vendors, partners, affiliates, etc. to access the relevant information via a secure log-in. This helps you reduce their dependence on calls and emails for every small query or detail.

Fourth, it helps you manage and view all your CRM data centrally on the go. This helps you save time to log in to CRM every time to access any info. You can simply view the info you want right from within the portal by integrating it with your CRM.

Fifth, by streamlining your business processes and improving your customer experience, you can also increase overall customer engagement. This proves to be helpful in bringing you more customers and retaining them in the long run.

So, you can see that a web portal is key to improving your interactions, overcoming productivity roadblocks, and drive higher efficiency in your organization.

If you also think it’s time for you to consider a good portal solution for your business, CRMJetty can be your partner in this journey. We are a bunch of skilled tech developers and take pride in introducing ourselves as the champions of portal development services.

About CRMJetty

CRMJetty is a hub of portal solutions for major popular CRM platforms including Dynamics, Salesforce, SuiteCRM, and SugarCRM. We, at CRMJetty, give you the best portal solution to suit your business needs at the best competitive prices.

We follow both approaches – from-scratch and custom-build. In case your requirements are not very different from our portal solution, we follow the custom-build approach. We analyze your customization requirements, figure out the scope for the customizations you need, and proceed if they are feasible.

In case they are far different from the features of scalable portal solutions, we go the extra mile to get you what you want. Our development team comes to the front to lead your project, analyze your requirements, goals, and long-term outcomes. After that, they plan and prepare a roadmap of development. As the portal development process begins, they keep giving iterative updates time and again. In the end, the QA team tests it and works to ascertain it is fit for the final launch. Eventually, we hand it over to you once we are convinced it is all set to enter the market. Our work doesn’t end here though. If you ask, we provide care and maintenance support as well to help you get familiar with the new portal and eliminate the initial hiccups.

So, if you still haven’t found your portal development partner, hire our 270+ strong portal development company with a track record of 70+ custom portal integrations spanning 80+ countries.

Get your portal off the ground in no time with CRMJetty!

The Article is Originally Published On:

https://www.crmjetty.com/blog/creating-a-web-portal/

Your Ultimate Guide to Knowledge Management

A business should provide its customers with a way to decrease dependence on customer service. In other words, customers should be self-sufficient in solving small queries and problems. This is where an effective knowledge management strategy comes into play.

Knowledge management helps customers find answers to their everyday questions and queries, saving them the hassle of contacting customer service every time. A well-maintained knowledge helps a business prevent overflow of queries and tickets, leading to better ticket management.

If you are also a business owner mulling over an effective knowledge management strategy, here’s a post for you. In this post, you’ll learn about the benefits of knowledge management, steps to build a knowledge base, best knowledge management solutions and practices, and more, in detail.

Overview of Knowledge Base Management

Knowledge management is a process that businesses use to gather, organize, analyze, and share their knowledge with customers. This knowledge can include technical resources, FAQs, help articles, training documents or videos, etc.

It can also contain user forums, white papers, case studies, directories or glossaries, and virtually anything that helps customers understand your products or services and use them. Knowledge management often requires a centralized collection of all the knowledge base easily accessible to different types of users.

Advantages of Knowledge Base Management

A strong knowledge management strategy helps build a valuable knowledge base for your organization that offers a number of benefits as follows.

Fills the Communication Gap

Some part of customer service is just a basic transfer of information your customer requires to achieve some goal. The knowledge base transfers that information faster without any need for customer service. It can address most of these basic questions easily and enhances customer experience.

For example, some queries like “How do I reset my password?” or “Why can’t I upload my file?” etc. are very common and repeated.

Customers Prefer Self-Service

Customers prefer self-service. They like to find answers to their questions themselves before reaching out to customer support. This is where you can help them with a foolproof knowledge management strategy to build a rich knowledge base.

Supports Different Learning Styles

While some customers may prefer reading tips, others may find tutorial videos more useful. Centralized knowledge management helps you accommodate knowledge in different forms. You can include text, video, audio, annotated images, FAQs, help articles, etc. This enables your customers to choose the way they can absorb the information they need most easily and instantly.

24/7 Availability and Accessibility

The right knowledge management strategy can get you a customer service agent to work for you round the clock in the form of your knowledge base. No matter where your customer is, they can find solutions to most of their queries on the go through it. This saves them the time and effort they would spend to call you at odd hours or wait for their turn during busy hours.

Deliver Knowledge Contextually

A well-planned knowledge management strategy also includes segregating the knowledge base well. Contextual segregation of knowledge helps customers not only find answers but save their time to search what they want. They can simply locate the piece of information they need via navigation in the relevant category or search.

Provides Valuable Insights

A knowledge management tool with reporting capabilities also helps get better insights into your customers’ needs. You can find what customers are looking for, the search terms they use, any possible gaps in your knowledge base, etc. Accordingly, you can use these insights to enhance your knowledge content and improve it.

Reduces Burden on Resources

The absence of a proper knowledge management strategy can put an extra burden on support agents. They may have to spend more time handling frequently asked questions and common queries. Hence, they may not get enough time and effort they need to focus on customers’ bigger and more complex issues. This can lead to a significant decrease in their performance and productivity. A good knowledge management system eliminates the need to tackle small issues as customers can tackle those themselves.

How to Create a Knowledge Base

Creating a knowledge base is a long-term project and requires a well-thought-out knowledge management strategy and set of steps.

Here are the five steps to creating a knowledge base:

1. Consider all that you need to cover

The first thing is to understand what you need to include in your knowledge base to make it serve the purpose. For this, you should collect the most common questions and queries that customers face and include them in your knowledge base.

2. Leverage your existing information

Your knowledge portal is basically a collection of all the relevant information in one place. Probably, you may have almost all that you need to include already with you. The only thing is that this information may be dispersed in different places. They may be in the form of FAQs on your site, tutorial videos on YouTube, documentation, user manuals, and whatnot. Collect them all in one place and look for any inconsistencies and duplication that you can remove.

3. Organize your information

Structure your information and arrange that properly in different segments according to how customers would want to view it. The contextual arrangement of your information is a crucial aspect of a good knowledge management strategy that you can’t forgo.

4. Create new content

Find out if there are any gaps in your current knowledge base and fill them by creating new content. You can also take help from the relevant team members to know what’s missing in your content. You can consider building content in different formats ranging from videos, FAQs, to help articles, or anything similar.

5. Keep updating your knowledge base

A knowledge base is not written in stone and needs changes. As you add new products or services to your business or update any; you should update the relative content accordingly. A good knowledge management strategy ensures that you have your content up-to-date at any point in time. For this, you should appoint a person or a team to revise the knowledge base on a regular basis and flag the content which needs changes.

If you are looking for a way to collect and manage all your knowledge centrally, our portal solutions can be the right fit for you. With our portal, you can not only handle your knowledge more seamlessly but also make access to it more secure with individual log-in configuration.

Best Practices to Enhance Knowledge Management Strategy

There is no doubt that a knowledge base is an asset. However, without a proper knowledge management strategy and the right practices, you can’t get the most out of it. Below are a few good practices that you can implement to bolster your knowledge management.

1. Know your audience

Before thinking of any knowledge management strategy, consider who your target audience is. Create buyer personas of your target audience and refer to them while collecting content for your knowledge base.

Keep your knowledge base interactive and easy to understand. This is essential as it will help your customers solve the problems themselves and find answers to their queries. If your content is a lot of technical jargon or is in a complex language, they may require to get in touch with your support team. This will defeat the very purpose of building it in the first place.

2. Match your content with brand

Your knowledge base reflects your brand. If you fail to keep your knowledge base in line with your personality and theme, it can lead to a decline in engagement. The customers may feel detached and may not take interest in that.

To avoid this, consider creating a style guide in your knowledge management strategy. This guide should have set rules for formatting and writing any type of content. This will help keep your knowledge base consistent and professional throughout.

3. Ensure easy accessibility

Your knowledge base content should follow some accessibility standards to boost findability, visibility and engagement. There are several things you can try. Make it a point to include alt text for all images, screenshots, images, and videos in your knowledge base. Check and remove any contrasting colors that customers may have difficulty viewing against particular backgrounds. Use large and clear fonts for headers and bullet points to break up your large piece of content.

Besides, you can add hyperlinked tables of content to make the navigation of long articles easier. You can also ascertain that your knowledge base is mobile-responsive before launch.

4. Share your knowledge base

A good knowledge management strategy also includes sharing your rich knowledge base wherever you can. Be it supporting marketing content, explaining sales presentations, or converting leads, your knowledge base can help.

For instance, if there is a blog that explains the steps to use one of your products, you can link that blog to your knowledge base article explaining the features of your product and a detailed step-by-step guide to using it. It will not only help increase traffic to your knowledge base but also provide more value to customers and elevate their experience.

5. Gauge the Effectiveness

Your knowledge base is useful only if it serves the purpose of helping customers serve themselves. There should be a way to assess whether it is actually helping customers or not. You should also have a way to find out if your content is on-point and valuable and provides everything customers seek.

To figure this out, consider including a single-question feedback survey at the end of each article as different companies like Microsoft or Google do. Ask them whether they find the article useful and let them choose between YES and NO. You can also provide an email address or support number that your customers can use for additional queries, issues, or feedback.

6. Consider the Right Knowledge Management Solutions

Yes, picking the right technology is also crucial. There are myriad portal solutions available out there that you can pick from to manage your knowledge base centrally and securely.

Picking the right portal out of various knowledge management solutions can sometimes be tough. Nevertheless, with a clear objective and requirements you want in your portal, you can pick the right fit for your organization easily.

If you are also looking to create your knowledge base and streamline your knowledge management strategy, our launch-ready portal solutions can help you out.

Hire CRMJetty – Upgrade Your Knowledge Management Strategy

If you are looking to create and maintain a knowledge base, CRMJetty can be your ideal choice. CRMJetty provides ready-to-launch, next-gen knowledge management solutions for various popular CRMs like Salesforce and Dynamics. Our portal solutions are industry-standard solutions equipped with all the cutting-edge features that you want in a knowledge base portal.

We also follow a modular approach to help you build your portal your way. Our development team first gathers your portal requirements and figures out whether our launch-ready solutions can fulfill them. If they can, we get your portal up and running in a matter of a day or two. We also find out if some minor tweaks and customizations can make our portal solutions match your business requirements. If it’s worth doing, our development team provides the required customizations. After handing over the solution to you, we also provide a limited-period support window to give you time to get familiar with the portal and its working.

If there is a huge gap between your requirements and features of the portal solution, CRMJetty’s still got your back. In such cases, we help you build your own unique portal from scratch and equip it with all the features specific to your business logic.

You can stay assured with us on your side as we hold an excellent track record. So far, our 190-strong team has completed 14+ years in the portal development industry and served in 11+ countries.

So, let’s join hands to take your knowledge management strategy to the next level.

The Article is Originally Published On:

https://www.crmjetty.com/blog/your-ultimate-guide-to-knowledge-management/

All You Need to Know about Partner Relationship Management

Partner relationship management is a collective term that refers to a set of strategies and techniques that mostly B2B organizations use to streamline relationships with their marketing partners and selling partners. Partner relationship management can range from a simple approach to managing co-marketing relations to even more complex programs that include data management and more.

As the business grows in size and the number of partners increases, partner management via CRM can become tedious. This is where a PRM portal comes in handy and helps you make your partner management seamless and efficient.

First things first, let’s start with the basic definition of a PRM portal. A partner relationship management portal, or PRM portal, is a web-based application. It provides your channel partners with access to various resources, including sales and marketing info, product info, training and certification, lead management tools, performance management tools, and more.

If you are also a B2B business looking to manage your partners effectively, here is the post for you. In this post, you’ll learn the benefits of partners’ management, its challenges, and the best practices to follow to overcome them. You’ll also learn how a PRM portal can help you with partner management.

Benefits of Partner Relationship Management

1. Scaling Partnerships

Most organizations have partners in large numbers that take care of their products’ sales and marketing. Providing a dedicated channel manager for every partner in the network is neither feasible nor cost-effective. Proper partner management with a portal enables small partners to locate and order products themselves, allowing channel managers to focus on big deals and greater strategic partnerships.

2. Easy Selling to Customers and Partners

Effective partner management helps companies grow their business via indirect channels while keeping a common view for the customer. A PRM portal allows both customers and partners to access order histories and other details via a common centralized view.

3. Streamlined Ordering of Products

Effective partner management helps cut down on the time partners need to perform routine activities like ordering products and parts. Let’s say a customer orders a product from your channel partner. Your channel partner can also order the product from your company in the same way and as instantly as the customer does, with a PRM portal.

4. Improved Partner Relationships

A partner portal makes it easy for you to interact with your partners. With centralized communication, you can gain better insights into sales data and activities to assess sales performance. Accordingly, you can create a strategy to support your partners in boosting their sales cycles and strengthening partner relationships.

Looking for a PRM portal to make your partner relationship management better and efficient? Our PRM portal can be the right fit for you. You can integrate it as it is or get the customization you need to fit your business logic with our team’s assistance.

Challenges of Partnership Management

There are a few common challenges that partner relationship management can pose:

1. Lower Control over Partners

Generally, the level of control over employees, consultants, or contractors is higher than that on partner companies. This is because channel partners are not individuals but companies. And they again consist of different departments, including sales, technical, marketing, and others.

Managing them as a single entity rather than individuals increases the complexity of partner relationship management. A PRM portal can help you overcome this complexity by giving individual partners a centralized view of your company’s relevant data.

2. No Clearly Defined Hierarchy

In the case of a direct sales force, there is a proper hierarchy that everyone follows. This is not the case with partners and they don’t report to you or your vendors directly. As a result, lack of visibility of sales and progress leads to unwanted issues and roadblocks over time. This may lead to poor performance and sales via your channel partners.

3. Gaps in Priorities

Sometimes, your partners may have their priorities differ from yours and your vendors. It may happen that if you are trying to expand into a new marketing vertical or launch a new product or service, your partner may not show interest in that. Both you and your partner need to understand each other’s priorities and mutually find a sweet spot in these cases.

4. Dispersed Data

With so much data from different partners incoming, there may be times you find yourself swamped. Dispersed data can be time-consuming to analyze and also lead to errors. A centralized dashboard where you can easily view and update your partners’ details, track performance, and perform other tasks, is necessary to resolve this issue. A PRM portal can help you and your partners by allowing them to log in individually to access data relevant to them and update it.

5. Poor Forecasting

Poor forecasting is a challenge some companies often face due to a lack of skills and tools to set it right. It is essential to understand your partners, their sales strategies, and speed and use the right technology to drive more accuracy in forecasts.

6. Low Efficiency

Without a proper technology in place, collaborating with partners for every small detail becomes too tedious and time-intensive. Your partners may need to call or email you now and then for a small query and await your response.

However, a partner relationship management portal can help you eliminate this issue by providing what they need via a simple login.

Do you also relate to the above challenges and are looking for a way to overcome them? Our PRM portal can save your day by giving you and your partners a centralized overview for better visibility and easy exchange of information in real-time.

Best Practices of Partner Management

There are some practices that you can follow to make your partner management better.

Analyze and Pick Your Partners Wisely

Before thinking of any partner relationship management strategy or portal, know your partners first. Before you finalize a partner, find out who they are, how they work and earn money, how they stand out in the marketplace, etc. Without a complete knowledge of these things, you can’t get a genuine engagement from your partner.

Besides considering these fundamental drivers, also find out how your products or services fit their product portfolio.

Also, keep in mind not to end up signing more partners than you require. This approach can backfire and create challenges like over-distribution, lawsuits, channel conflicts, unhappy customers, etc. So, understand how you will distribute your products and hire only as many partners as you need to hit your business goals.

Consider Training and Incentive Requirements

The training you may need to give to a channel partner may be more than you need to give to your employees. This is because your direct sales force has ample time to learn about your products, unlike your partners. The reason is that partners are not partners of just your company. They may be partners for several different vendors and manufacturing companies with a wide range of products. As a result, they may end up consuming a larger amount of time in understanding your products than actually selling. That is why you must be clear about your training strategy. Plan well in advance about how you will train your new partners about your products and the time and budget you need for that. Also, decide on the incentives you will be giving to your partners well in advance.

Manage Partners’ Loyalty

A partner’s primary loyalty is their customer base and employees. Keep this fact in mind and respect it. It means that no matter how valuable your products and services are, your activities shouldn’t undermine your partners’ relations with their customers.

Hence, even though you sell your products through your partners, ensure that your end customers get the white-glove approach they want. This helps you build your reputation with your partners. Even though your business may be transactional, partners look to build their businesses on relationships first and transactions later.

Cut the Under-Performers Out

Despite giving your best, some partner relationships don’t work out. This is where you need to chime in and take a tough stance. If your partners aren’t delivering or showing interest in learning your products or services or your support costs are too high, rethink your relationship.

Don’t let the grass grow under your feet for too long.

Have a straightforward conversation with your under-performing partners and ask them the reasons for that. Find out if there is any way that you and they can mutually think of to bring the performance back on track.

Even if nothing seems to work after all this, be ready to swallow a bitter pill – part your ways! Don’t be under the false impression that things will improve Nope, they hardly ever do. Rather than putting up with poor-performing partners, focus on a few well-performing partners that can deliver better.

Want our help to elevate your partner relationship management with the right technology? Our PRM portal comes with centralized database management, lead management, and more that you seek in an ideal PRM portal.

Integrate our PRM Portal – Upgrade Your Partner Management

If you are fed up with managing separate channels for each partner and collaborating with them individually, here’s your panacea. Our PRM portal can help you eliminate the burden of managing every partner and their communications separately.

There are several next-gen features that our partner relationship management portal has as below.

  • Database Management – Whether you have CRM or not, our PRM portal enables you to fetch leads into the database and integrate them with your workflow.
  • Secured Access – With our PRM portal, you can provide role-based access to your different partners and team members and ensure the security of your company’s sensitive data.
  • Sharing Confidential Business Data – If you want certain product installation videos, use-cases, or other confidential data to be available only to a limited group of confidants, you can do that with our PRM portal.
  • Purchase & Invoicing – Our partner relationship management portal lets you manage special discounts for partners, generate purchase orders, invoices, or payments, etc. It ensures that you achieve the end goal of any partnership agreement – commercial gains.

How CRMJetty Can Be Your Ideal PRM Portal Development Partner

We believe in numbers – not just verbal assurances. And you can see that. With over a decade of portal development experience, we hold a track record of 70+ custom portal integrations across 80+ countries. Coming to CRM systems we develop portals for, they are Salesforce, Dynamics, Suite CRM, and SugarCRM.

Talking of our work methodology, we follow a flexible portal development approach. We provide both custom-build and build-from-scratch services to customers depending on their needs. First of all, our team gets in touch with you to collect your requirements and then analyzes them. If we find that our ready-to-integrate PRM portal can fulfill all your requirements, we offer you our portal as it is. If there is a need for minor customization, we do them in our PRM portal to fit your business logic. In case your requirements are far different from what we have to offer, we’ve got you covered. We can build a portal exclusively for you – from the ground up. Besides, we provide maintenance and support services for your current portal to match the latest market standards. We offer technology migration, technology, and platform upgrades, re-development of your current solution, repair and maintenance, and more.

So, just make us your partner in getting your PRM portal off the ground and take your first step towards success!

The Article is Originally Published on:

https://www.crmjetty.com/blog/all-you-need-know-partner-relationship-management/

Dynamics 365 Customer Portal: A Must-Have for Businesses

Have you thought about the outcome of a bad customer experience? It can cost your business and even affect the customer base. A research says that 25% of customers will switch the provider after one negative experience. 33% will share their experience in one way or another. 

In the eCommerce era, where every user prefers an online experience, businesses can’t risk letting their users down. And with digitalization, the traditional way of CX and providing support has changed. Customers now prefer to resolve their queries using online guides rather than waiting for a call or a message from the support team. The new era has brought in the need for a self-service experience. And that’s how Dynamics 365 Customer Portal comes into the picture. 

It helps identify client issues and deliver exceptional service.

A Dynamics CRM Customer Portal provides end-users a dedicated space to track and manage their support tickets. It connects them to the knowledge base and other resources. Overall, it bridges the communication gap between end-users and businesses. 

Here are some indicators that help identify whether your business needs to have a customer portal or not.

  • There’s a continuous sharing and exchanging of data and documents
  • You want to provide better support without increasing employees
  • You are planning to provide your users with an automatic ticket generation system so that they can raise and track the status at their convenience
  • You want to give your users the liberty to access their invoices and quotes 
  • You want to let customers schedule and arrange their payments

If there’s a yes to even one of it, you must go for it. In fact, a study shows that 67% of end-users prefer a Dynamics 365 Customer Portal over a human representative. And this demand for improved CX is only going to increase. This is why businesses need to adopt portal solutions.

Let us see what are other reasons to go for a customer portal.

  • Meets User Experience

Portals make it easy for end-users to find the solutions they are looking for. It gives them relevant information such as articles, new launch announcements, FAQs, promotion and update announcements, etc.

And this is how self-service solutions provide a better customer experience, increased brand loyalty, credibility, and customer retention. 

  • Provides Immediate Solution

We know our patience level. We want an immediate solution to our problems. Hence, it is necessary to bring in a portal solution. Because it allows users to access it from any device and round the clock. It curbs the process of going through multiple sales reps to get the answer. 

If you go for Dynamics CRM Portal, you can deliver your end-users with quality, 24-7 support. Your customers won’t have to wait for answers.  

  • Helps Build Community

The concept, “Be a helping hand. Let one support another,” is why you must go for Dynamics 365 Customer Portal. It can lead you to build a strong community for your products where users can help one another. A good community, in turn, will reduce your workload. You won’t have to increase your customer support team. In fact, at one stage, you could be free of 80% of support services. 

Besides, it can help you improve loyalty and brand name. Most customers are in the community for a long time and can even pitch for new features they would like to have. 

An effective solution will enable them to ask questions, suggest ideas, share experiences, and engage with other users.

In a Nutshell

Dynamics CRM Portal provides self-service, relevant information, and exceptional service. It makes it easy for customers to interact with businesses. Along with it, it helps build trust and brand loyalty.

Having a portal is directly proportional to the customer experience, and business success.